Winter Vaccination Programme – Building Vaccine Confidence – Flu Vaccination training

Written and sent on behalf of North East Lincolnshire Clinical Commissioning Group:

Winter Vaccination Programme – Building Vaccine Confidence

Building on the success of the Covid-19 Vaccination workshops responding to vaccine hesitancy, a similar workshop, initially with a flu focus but also built around the new Winter Vaccinations campaign which includes Covid-19, has been commissioned. This is aimed at trusted community champions who are already embedded in our communities as well as those who are in non-clinical public/patient facing roles building on every contact counts, especially where flu vaccination uptake has been low; for example in areas of high deprivation, ethnic minority groups, 2&3 year olds, and those in at risk categories. 

Concept and Objectives

There is some concern that due to low flu circulation and potential opinion that Covid-19 vaccination is more important, uptake of flu vaccination may not be as good as previous years.  In addition there is an added need to address the inequalities in uptake of flu vaccination seen in previous years which has been further exacerbated by the pandemic.

Vaccine hesitancy amongst some eligible populations can present a risk to population health and more often negatively impact some of our poorest communities and/or risk groups.  Our conversations are powerful, therefore the provision of skills training that uses the principles of Making Every Contact Count (MECC) and Motivation Interviewing (MI) is an important skill that can be utilised to combat disinformation and myths and whilst providing the necessary reassurance and confidence in what is a safe and effective vaccine.

The skills training covers:

  • How can we work together to build vaccine confidence, what we know and how this links to health inequality
  • Core skills and processes (OARS motivational interviewing, Evoke-Provide-Evoke, Decisional Balance, and the 3As)
  • Skills practice – Building confidence in the vaccine
  • Resources that staff can use to respond to questions and concerns

The session will be interactive and include modelled conversations that showcase the core skills and processes being used.  The application of this work can be far-reaching. Although this is focused on flu vaccinations, these skills can be utilised for childhood immunisations, Covid vaccine, cancer screening, and other health-promoting activities

This provision has been funded by NHSEI as part of the Yorkshire & Humber Flu Programme and will be delivered in partnership with PHE Y&H.  Each workshop can cater for 30 people and lasts for 2 hours; dates available from the 4th – 15th October.

Click here for further information and booking links