Intellectual Property Office:
In March last year, I joined the Intellectual Property Office’s (IPO) User Research team as the Research Support Manager. In preparation for my role, I read all I could about user research. However, it took a while to get to grips with all the jargon and to fully understand exactly what user research was and why it was so important.
That’s when it struck me! I was doing the job five days a week and yet we expected IPO customers to understand what user research was and what we wanted from them, just by asking them to participate.
So, I thought I would give an overview of what the IPO truly means when we ask you to participate in user research, and why it would benefit us all.