What is user research and why is it so important?

Intellectual Property Office:

In March last year, I joined the Intellectual Property Office’s (IPO) User Research team as the Research Support Manager. In preparation for my role, I read all I could about user research. However, it took a while to get to grips with all the jargon and to fully understand exactly what user research was and why it was so important.

That’s when it struck me! I was doing the job five days a week and yet we expected IPO customers to understand what user research was and what we wanted from them, just by asking them to participate.

So, I thought I would give an overview of what the IPO truly means when we ask you to participate in user research, and why it would benefit us all.

Click here for the full blog.