Five charities collaborate to create payroll giving firm

From UK Fundraising:

Five UK charities have collaborated to create WeAreGoodGiving Ltd, a business designed to increase the accessibility and uptake of payroll giving.

WeAreGoodGiving is a collaboration that involves Barnardo’s, Crisis, The Royal British Legion, RNIB and WaterAid, with the support of innovation consultancy Good Innovation. It will be led by digital entrepreneur Richard Packman.

Each charity will take an equal share in the business and “use a technology-led approach to reach new and untapped audiences”. The charities aim to pool their insight and expertise to provide a service that can benefit all charities, employers and employees.

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