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Simplifying Social Media for Success
November 3, 2020 @ 10:00 AM - November 17, 2020 @ 11:30 AM
Business Lincolnshire are hosting the following webinar via Zoom.
These sessions are designed for those who are using social media currently but want to improve the results, or if you are just setting up your business accounts.
Session 1 – Tuesday 3rd November (10:00 – 11:30): We will identify your aspirations and understand that ad hoc use of social media is not the way to use these channels. Social media it is not the destination, but it is just part of the business journey and it could deliver for your business.
Session 2 – Tuesday 10th November (10:00 – 11:30): We will profile target audience(s), understand what they look like, what their barriers to purchase might be. Identify which social media platform (if any) your audience is using and that the messaging for the audiences might be different.
Session 3 – Tuesday 17th November (10:00 – 11:30): We will look at Brand Guidelines – the importance of these and how to write your own. You will develop a planner to take away (and develop further) based on your target audiences, messaging and objectives and understand what makes good content from trusted sources, types of content, engagement and insights on different platforms.
Session 4: After you have completed the three interactive sessions you will be entitled to a 1:1 session with the presenter who will review your strategy and provide feedback bespoke to your business.