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Business Lincolnshire – The Complete Marketing Plan
March 9 @ 10:00 AM - March 30 @ 11:30 AM
From Business Lincolnshire:
Want to take a fresh look at how they market and devise a new plan for the next 12 months
Understand the principles of great marketing and explore different tools and techniques that they can put to work in their business right away
Explore digital marketing as part of the marketing mix
Session 1 (Tuesday 9th March 2021 – 10:00 – 11:30) In the first session we will work on your business plan for the next year, looking at your vision, goals and KPI’s. This is crucial before starting on a marketing strategy and plan. This is an opportunity to write or refresh your plan ahead of the next session.
Session 2 (Tuesday 16th March 2021 – 10:00 – 11:30) we will cover marketing basics – getting started, understanding your audience, understanding your why, finding customers and turning them into fans and introducing the marketing trifecca.
Session 3 (Tuesday 23rd March 2021 – 10:00 – 11:30) we look at the 3 key areas of a media strategy – earned, owned, and paid for marketing.
Session 4 (Tuesday 30th March 2021 – 10:00 – 11:30) we will continue with the marketing trifecta, covering how to measure success. We will also cover topics and issues that the delegates have identified in implementing the marketing trifecca after masterclass 2.
We will do some live screen sharing and delegates will be encouraged to share their screens and the group will problem solve and work with each other to find solutions or come up with ideas.
Session 5: 90 minute 1:1 session. After you have completed the four interactive sessions you will be entitled to a 1:1 session with the presenter who will review your plan and provide feedback bespoke to your business.