BHF appeals to retailers & textiles brands to make more sustainable choices

From Fundraising UK

The British Heart Foundation is appealing to retailers and brands with end of line or surplus stock to donate items to help raise funds for its research. The charity is also urging more textiles brands to join the Textiles 2030 initiative to help create a more sustainable, circular textiles industry.

The charity sent out the appeal during WRAP’s (The Waste and Resources Action Programme) Textiles Action Week, which took place last week. The week forms part of WRAP’s Textiles 2030 initiative. Launched in November 2020, the voluntary agreement aims to bring together UK fashion and textiles organisations to accelerate progress towards a circular economy and climate action within the textiles industry. Last year also saw WRAP appeal to the public to donate more unwanted clothing.

A founding signatory of Textiles 2030, the BHF hopes to encourage other textiles brands to consider signing the agreement and to collaborate with them. The charity is keen to help fashion businesses adopt better practices when it comes to keeping their product in circulation for longer.

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